Thursday, July 31, 2014

Television is still prime media choice for US' youth

With all of the hype surrounding new technology and how the younger generations adapt earlier, it can lead to the question, what happens to the older technology? The simple answer is it is still there. eMarketer recently reported on a few studies that researched how younger audiences still consume television in spite of other newer digital options.

While the exact amounts of television consumption across younger age ranges differ amongst the research studies, each come to relatively the same conclusion. That is, television is still the primary media consumed by children. One study by Nielsen found that kids, between the ages of 2 and 11, watched approximately 111 hours and 10 minutes per month of “traditional” TV. These kids also spent another 10 hours and 45 minutes watching timeshifted television. In regards to content viewed on a DVD or Blu-ray player, children watched about 9 hours and 18 minutes per month. Another report by Joan Ganz Cooney Center at Sesame Workshop put 8 to 10 year-olds as watching 1 hour and 24 minutes of TV per day. This information was according to the children’s parents.

With the introduction of streaming sites like Netflix, Hulu, YouTube, or Amazon, kids have more access to on-demand programming. While the adult counterparts have been accused of “binge viewing” TV and movie content, the term “déjà view” has become a moniker for younger audiences. This term describes the habits of repeatedly watching the same episode or movie many times. If you have kids, how many times have you seen Frozen?

Younger American audiences are watching TV. While researchers may argue the exact amounts, the fact remains that television consumption is still high with the younger audiences.

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