Thursday, August 6, 2009

Digital boards allow client freedom to experiment with creative rotation

If you want the outdoor exposure of a billboard but are concerned with the cost of producing multiple vinyls to rotate, then digital boards may be the best answer.

Digital billboards have been around for a few years. However, as technology improves, outdoor companies are stressing the many creative opportunities that digital boards can offer.

On a typical digital billboard, eight advertisers rotate every eight seconds to display a static image. In a 24 hour period, one advertiser has the image displayed 10,800 a day. Because it only takes a 24 hour turnaround to input a new display image, advertisers can change the creative multiple times a day. Creative rotation can be as specific as times of the day or certain days of the week. There is no additional cost for the creative changes.

By being able to change up creative in a quick and inexpensive manner, advertisers can track the effectiveness of the campaign by seeing which creative drives the most response from consumers.

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