It’s helpful for your advertising campaign to know what the new and popular medium is and which demographic is thoroughly immersed in it.
Reported by MediaPost, the amount of Americans watching TV and movies on the internet have steadily increased.
According to the article, in the last six months, the percentage of Americans streaming both has more than doubled. MediaCT’s biannual MOTION Study was the basis of the article. It was found that “in the past 30 days, 26% of online Americans streamed a full-length TV episode and 14% streamed a full-length movie, more than twice the levels recorded in September (11% and 6%, respectively).” Not surprising is that the 18 to 24 demographic are the most expected to utilize streaming. Despite the growing popularity of streaming, it is still found that the average American with access to the Internet consumes less than two hours of online content per week. That same group watches an average of 15 hours of traditional television per week.
It is advisable to be aware of new technology, and the advertising possibilities it makes available. However, be cautious to put the majority of advertising funds into that medium. In looking at the big picture, that new medium may only account for a small percentage of viable media.