Thursday, December 8, 2011

How did Cyber Monday 2011 compare to 2010?

Black Friday did not disappoint this year and neither did Cyber Monday. According to MediaPost, ComScore recorded that Cyber Monday saw a 22% increase in spending compared to last year. The U.S. spent about $1.25 billion this year, making it the biggest online shopping day in history.

The term Cyber Monday was coined in 2005 in reference to a spike in online shopping and spending the Monday after Thanksgiving. Most likely, this was due to the fact that people did not have a fast internet connection at home and instead waited to shop utilizing their faster work computer.

Experts believe that this may start to decline now that high-speed internet is more common in homes. Therefore, shoppers don’t have to wait until Monday. Retailers are also running online specials starting Thanksgiving through Monday, which is another reason why shoppers don’t have to wait.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

No comments:

Post a Comment