How much time are we spending on media? According to a new eMarketer estimate, the US has increased the media consumption to 11 hours and 33 minutes per day. MediaPost recaps a few of the media platforms as follows:
• TV increased to 4 hours and 34 minutes
• Internet increased 7.7% from 2010 to 1 hour and 47 minutes
• Radio dropped to 1 hour and 34 minutes
• Mobile increased 30% to 1 hour and 5 minutes
• Print and Magazines have a combined 44 minutes
One thing to note is that time spent isn’t indicative to how much money will be attributed to a particular medium. For example, TV is about 42.5% of time spent, however, advertisers spend roughly half of the budget on it. For mobile, only 1% of advertising dollars are used when it accounts for 10% of consumers’ time.
Why is this significant to advertisers? Knowing how media consumption is trending can help navigate a campaign. Therefore, it behooves us to pay attention to the spending habits and media usage of the target demographic.
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