TV Network does an advanced screening with a green twist

The new fall television season is underway, and that leaves networks with the responsibility of launching the new hit shows of the season. NBC chose to do an advanced screening of the drama “Revolution” in New York City’s Hudson River Park Pier 57. What made it different than a normal screening? It was powered by cyclists.

According to MediaPost, NBC teamed up with the public advocacy group Transportation Alternatives to create this “Powered by the People” promotion in which 80 cyclists generated the necessary power. Guests were invited to try out the specially created bikes.

The alternative power source circles back to the underlying theme of the show in which people must acclimate to a green lifestyle when the world’s electricity goes off.

In order to keep the momentum going, NBC has created a Facebook contest. Users can vote on other cities to host an advanced screening of the show. By going viral, this promotion can help word of mouth of the show.  

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Majority of social and mobile users prefer ad-supported apps and games

Advertisers have been keeping an eye on social media and mobile habits of consumers in the last few years. Recently, a study conducted by Harris Interactive on behalf of MediaBrix breaks down how users choose to view ads on both platforms.

According to the Center for Media Research, the majority of people polled preferred ad units that are immersive and integrated rather than standard. Immersive and integrated means that the ads interact with users with virtual rewards/currency or video ads and typically run during a natural break in the game or app.

Results show that 37% of Facebook app users and 38% of smartphone app users prefer pre-roll video ads prior to the app launching, while 63% of Facebook and 62% of smartphone users wish to initiate the video ad or have it run during a break in the app or game.

Another finding is that users are in favor of ad supported apps and games in order to keep them free. Only 13% of Facebook app users and 39% of smartphone app users wish to pay in order to keep the apps or games advertising free.

Overall, advertisers can pull out the fact that users are open to advertising in the media they consume. However, standard ads are not going to be as well-received as an interactive ad.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Research shows key elements to memorable TV ads

There is stiff competition to stand out amongst other advertisers. In order to do so, it is helpful to know what are the most effective kinds of ads.

According to MediaPost, the Nielsen TV Brand Effect Service has done research into discovering what tests well with audiences.

Research shows that there are approximately five common characteristics that are considered successful. This is based on the viewer recall of the ad. One characteristic is “audience-appropriate humor,” while another is relatability. Nielsen explains that it is easier for a viewer to remember a TV ad if they can relate to the content and personalize it to his/her life. This can lead to an emotional connection with the product/service in the ad.

Nielsen recommends producing ads that have a “simple and upbeat storyline” as these are the ones that outshine the competitors.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

2012 shows 133 magazine launches thus far

Being in the media industry, it is common knowledge that vendors come and go whether it be print, online, radio, outdoor, TV, etc. Advertisers are obligated to know what is available for clients at all times.

The online database for U.S. and Canadian print publications MediaFinder.com recently released the number of magazines launched and closed during the first half of 2012.

MediaPost reports that 133 magazines were launched between January and June of 2012. Findings show that a good number of new titles fell into the “food” and “regional interest” categories. For example, Louisiana Kitchen launched.

Another 48 titles were shut down. According to the reports, the number shut down is on a decline. Between January and June of 2011, 74 magazines closed.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Teenagers were watching the Olympics

The XXX Summer Olympics played out in London this summer. While the world was watching the games, the United States’ teens also got involved in the spectacle.

According to MediaPost, NBC saw a large growth in teen viewers during these Olympics. After the first week of the games, the whole 12-17 demographic had an increase of 29% from the 2008 Beijing Olympics.

More specifically, the female 12-17 demographic had a 54% spike compared to 2008. To put it into context, the number one prime-time program for females 12-17 is FOX’s “Glee.” The Olympics scored ratings that were 89% higher than the hour-long program.

Some reason this growth comes from the successful performance of the women’s gymnastics team in which all members are teenagers.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Pinterest is gaining ground

Amid social media powerhouses like Twitter and Facebook, another has come into the spotlight recently. New research reports that Pinterest has begun to impact the time spent on other social media.

According to the Center for Media Research, Compete’s Online Shopper Intelligence Survey shows that about one in four users are spending less time on other social media in order to spend time on Pinterest. Apparently, Facebook has seen a 3% decline in time spent in the month of June. About 39% of social media users have adjusted how he/she uses social networking because of Pinterest.

Over the last year, Pinterest has grown from 700,000 unique monthly visitors to 20 million. Part of the growth is gaining an audience that otherwise is not on social media at all. Approximately 15% of Pinterest users claim to not use any other social media.

The social site has also influenced purchase behavior among users, who purchased a product/service after seeing it on Pinterest. About 25% of respondents fell into this group.

Overall, it behooves advertisers to know what their audience is doing in their spare time.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...

Americans spend how much time in a car?

Out of home media is the general term that encompasses every message a person sees or hears while not in his/her home. Arbitron has some statistics that can be helpful for advertisers in choosing media vehicles.

Fact one, the average American traveled 306 miles in a vehicle of some kind in the past week.

Fact two, 46 minutes is the average commute for a working American.

Fact three, 96% of Americans have said that they have traveled in a vehicle within the past seven days.

Fact four, the average American has traveled 1,771 miles in the past four weeks.

Therefore, if you are looking to get brand messages out to the average working American, then looking at out of home media like outdoor bulletins or radio may be a sound choice.

Be sure to visit Ruth Burke & Associates’ blog to find the latest in media news and receive helpful tips to make your advertising campaign successful...