Monday, July 20, 2009

Television is changing the scheduling norm

When planning on buying TV for your campaign, be sure you are getting the show you really wanted and planned on.

NBC has announced that the schedule format for the 2009-2010 season will be slightly different than what has traditionally happened. The network will now be doing what is called shared time slots for shows. What this means for advertisers is that one show will run in the fall with another running midseason at the same designated time.

Other networks are said to be soon following this format. This change of scheduling for NBC has been hastened because of the 2010 Winter Olympics, which would have pre-empted regular programming in February.

If a television schedule has been placed to specifically target an audience from a certain show, it is advisable to have the local stations maintain updates regarding what shows will be on air.

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